As you step into the realm of digital marketing, web directories are like stepping stones. These directories are improvised versions of the traditional directories published in the form of books. They are dynamic, comprehensive, and offer a better insight into the business.
There are hundreds of web directories out there that help customers find relevant businesses when they need them. Being a small business owner, it is a unique opportunity to present your services to the people when they are looking for businesses like you.
Adding your businesses in different directories is also called citation building. The alternative name is aptly given as you add the basic credentials NAP (Name, Address, Phone numbers) for your business. As the directories are connected to each other, adding one of them can increase your local visibility enormously.
If you have not yet invested a penny in building your digital realm, they offer you the opportunity to claim your online presence. The best thing about them is that a lot of reliable directories are free of cost.
All you need to do is to take out some time and add accurate information about your business. The key here is to be consistent across all the directories and update them as soon as there are any changes in the credentials.
Well, we have talked enough about the directories and some of the benefits, it is time to dive into the topic. The following are the top 10 best business listing directories in the US.
1. Google My Business
Let us begin with the most popular online directory in the world right now. You guess it right, it is associated with the most popular search engine “Google”. All the benefits of web directories are easy to reap when you have a concise and consistent listing on Google My Business.
Creating your account on Google My Business is super easy. Fill in the required details and they will take some time to verify your business. When it is done, you are good to go.
2. Apple Maps
It is no secret that Apple is one of the most trusted brands in the world. The directory specifically designed for Apple users, Apple Maps, is one of the most popular ones out there. It provides its users with instant map directions that can be used to reach the business. Adding your business to Apple Maps is one of the smartest decisions you can take.
Siri’s integration with Apple Maps is a pretty unique feature for IOS. Tell Siri where you want to go, and Apple Maps will launch a map and send you on your way. You can make other voice adjustments en route. It also incorporates Siri Natural Language Guidance for easier directions.
3. LinkedIn Company Directory
If your primary objective is to connect with the professionals of a certain field LinkedIn Company directory is the best option. Here is a fun fact for you! You can add business listings on as many business directories as you prefer. There is no restriction. With the vast network of LinkedIn, you have a greater chance to connect with professionals and prospective customers.
The popularity of Facebook among the generation Z is in a decline. They are inclined towards swift and unique platforms such as Instagram and Snap Chat. But Facebook is nowhere to go in the near future.
The reason is its remarkable performance in promoting small businesses. Most of its revenue comes from promoting businesses. If you are a small business owner and want to increase your brand awareness, it is essential to have a community page about your brand. Signing up for Facebook is as easy as pie.
About 6% of the world uses the search engine of Bing. The percentage is quite low as compared to Google but it is still associated with Microsoft. It is the default browser on their products so you don’t want to miss out on the Microsoft users. Add your basic credentials and wait for the account to be verified. Once your business is added, it is important to visit the site every few months to check the information.
Well, it is no secret that Yelp is a household name when it comes to searching for any business type. The reputation is stellar. Being a business owner it is your best place, to begin with. The site is pretty easy to navigate. The business is reviewed by the experts and the users can read the reviews to make the decision. It is relevant for almost every kind of legal business possible.
Here are two important pieces of information for you. 93% of local storefronts represent 2 million of the businesses that are already listed on Foursquare. The next good thing about this site is that it is visited by 20 million people monthly. Claim your listing as soon as possible.
8. Citylocal Pro
Add your business for free on Citylocal Pro and reap the benefits of its amazing reach. The directory is one of the most reliable names in the US. When it comes down to improving your local reach, Citylocal Pro is the name of the game. Connecting with local customers is important for your business growth as they are ready to pay for your services.
9. Better Business Bureau
It is rare to find a guide with “How to find professionals” without the mention of BBB. The popularity is well deserved as this non-profit organization is trusted by millions. A lot of homeowners make their decisions about hiring a certain company or not by checking the reviews and ratings on BBB. It is authentic because field professionals give their opinion here.
10. Yellow Pages
There was a time when Yellow Pages was accessed on the humongous printed book. The same company has taken its services online and the directory is named “Yellow Pages”. Not surprising, right! You can benefit from their services for as long as you like. There are premium packages for reaching out to the targeted audience.
If you are new to the online world, make a list of these business listing websites. Keep adding your business details accurately across these platforms and you are already on your way to success.